The pay per click campaign works best if the advertisements are placed on the first pages of the publisher’s site or rank at the top of the search engines like Google or Amazon. Publishers use it as a primary source of revenue because online platforms like Google and social media platforms like Facebook can earn money when people use them to search and make purchases. The buyer can save time searching and selecting goods and services that best match their requirement. Sellers get customers genuinely interested in discovering more about the offer and, perhaps, purchasing it if found suitable. This form of advertising helps the seller or advertiser, the buyer looking for valuable products, and the publisher of the link or search engines. In that case, it also becomes challenging to search for suitable keywords that will make the pay per click campaign successful. Suppose a company needs to identify the correct market where the product should be focused. This process starts with understanding the target audience. Therefore, product promotion must be done using keywords that customers mainly use to look for what they want.

Keyword research is a prerequisite for this model because pay per click marketing will only work when someone uses a relevant keyword to search for those goods or services that the advertiser has to offer. It is the best way to draw the attention of prospective customers and increase sales within an estimated budget. Pay per click advertising is an approach for websites to market their goods and services using search engines and to pay them depending on the number of clicks. The websites can use this model for driving traffic within a limited and planned budget which helps in saving costs as well as reaching out to relevant customers.It is also called the cost per click from the search engine’s standpoint since it charges the advertiser based on the clicks.The search engines get paid only when a prospective target customer clicks on the link.Pay-per-click marketing is a product promotion technique in which websites advertise their products and services in various search engines.

Pay per click advertising google